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Education And Career Overview For Marketing

Marketing is not merely a job function; it is a critical component of any organization. A business degree in marketing teaches you how to establish an atmosphere in which your final delivery objectives are supported by market research, while still meeting the needs of your target audience.A marketing degree can prepare you for fascinating employment in consumer retail, corporate consulting, public relations, or brand management.

Market research analysts, marketing specialists, and marketing managers can all find work in the fast-paced field of marketing. Additionally, this adaptable major prepares students for careers in advertising, sales, and public relations. Marketing professionals conduct consumer research on products and services, analyze pricing strategies, and generate interest in new product launches via social media and advertising.

Online marketing degree programs educate students about the creative and business aspects of this mass media field, equipping them to pursue a variety of careers including those as advertising and promotions managers, marketing managers, and advertising sales agents. Numerous work duties are included in these fast-paced jobs, which include the following:

  • Attracting clients to a public relations firm
  • Campaign development for clients in need of advertising and promotional services
  • Client contract negotiations
  • Conducting research and analyzing the results in order to develop a campaign strategy for a client
  • Campaign copywriting
  • Planning the placement of a commercial on radio, print, online, and television
  • Assisting the legal department in avoiding or resolving difficulties such as royalty sharing and copyright infringement
  • Estimating the expense of a campaign for clients and assisting clients in demonstrating new items to their audiences

Managers in the fields of advertising, promotion, and marketing

Work Environment

Ad agencies and corporate or regional management offices employ many of these individuals.

How to Become a Marketing, Advertising, or Promotions Manager

Most advertising, promotions, and marketing management professions require a bachelor's degree. Managers in this field often have a background in advertising, marketing, or sales.


In May 2020, advertising and promotions managers were paid an average of $133,460 per year on the job.In May 2020, marketing managers earned an average yearly salary of $142,170.

Job prospects

In general, the number of advertising, promotions, and marketing managers is expected to grow 10% from 2020 to 2030, which is about the same rate as the average for all jobs. This means that more than 31,100 jobs for advertising, promotions, and marketing managers are expected to open up each year, on average, over the next 10 years. Many of the job openings are expected to come from people who change jobs or leave the labor force, like when they retire.

Associate's Degree

A marketing associate degree introduces students to fundamental business ideas. Students take business, accounting, and finance courses, as well as marketing-related coursework such as strategic marketing and integrated marketing communications.

For full-time students, earning an online associate degree in marketing should take two years. Graduates may transfer to bachelor's programs to continue their study. Additionally, they can seek employment in direct marketing, sales, or administrative support.

An associate degree in marketing is an excellent starting point for those interested in pursuing a bachelor's degree in this subject. However, an associate degree may also qualify you for an entry-level position in retail sales or customer service.

This degree program is designed to teach you the principles of market identification and product and service pricing. Not only can you study a variety of basic business ideas and practices, but you can also study critical marketing tactics for retail, communications, social media, and branding. While fundamental core classes, such as English and mathematics, are required for this degree, you should also anticipate taking entry-level marketing education courses such as the following:

  • Financial Accounting
  • Business Law
  • Human Relations
  • Social Media and Marketing Communications
  • Business Systems Analysis and Design

Bachelor's Degree

Marketing majors at the bachelor’s level study concepts like pricing strategies, consumer behavior, and competitor research. Additionally, they develop business abilities through business administration, management, finance, and accounting courses. Certain programs combine real-world projects and internships to assist students in developing their marketing skills.

A bachelor's degree in marketing qualifies students for a variety of entry-level positions, including marketing specialist and market research analyst. Bachelor's degree holders can also advance to managerial positions with experience. A bachelor's degree typically takes four years to complete for full-time students.

A bachelor's degree in marketing can assist you in learning the fundamentals of developing persuasive marketing campaigns. The emphasis of these degrees is on advanced marketing subjects such as forecasting and controlling consumer behavior, brand building, and utilizing new media. Another critical subject is the evolving importance of social media in marketing and, by extension, how to leverage new technologies to your benefit.

While pursuing a bachelor's degree, it becomes increasingly vital to study worldwide marketing and global branding in addition to US-based market theory. Numerous cultural concentrations may be available, particularly if you have an interest in social media or branding.

Along with the fundamental core curriculum, people pursuing a bachelor's degree should anticipate studying the following:

  • Strategic Brand Management
  • Consumer Behavior
  • Strategic Marketing Planning
  • Advertising Copy and Design
  • Supply Chain Management

Master's Degree

A marketing master's degree provides advanced instruction in market research, strategic marketing, and marketing management. Students develop their analytical and research abilities when enrolled in a master’s degree in marketing. They may also complete internships to gain practical experience, depending on the degree. Graduates can pursue employment in marketing, social media, and internet marketing.

A master's degree in marketing normally takes two years to complete, while some programs offer an expedited track that allows students to complete the degree faster. Along with online master's degree programs in marketing, graduate students should investigate master's degree programs in internet marketing and dual master's degree programs.

A master's degree in marketing will help you sharpen your business and marketing skills, preparing you for some of the top career opportunities in this industry. This degree program is designed to assist you in developing important skills necessary for success in marketing employment, with an emphasis on brand management, customer loyalty, and audience engagement promotion. You’ll learn how to communicate effectively across a number of different media, with the ultimate objective of converting your audience to your organization's cause.

Additionally, courses cover data analysis and interpretation, developing integrated plans that optimize marketing possibilities, marketing delivery, and brand promotion and protection.A master's in marketing degree program, being an advanced degree, may include a broad range of engaging curriculum. Among the subjects you might study are the following:

  • Analytical marketing
  • Marketing's ethical and legal ramifications
  • Marketing messages that are integrated
  • Society, communication, and the media
  • Market strategy for multinational corporations

PhD Degree

A PhD in marketing qualifies graduates for the most senior positions available in the profession, though it is by no means required for most positions outside of academia. However, marketing professors often require doctorates before pursuing tenure-track positions. Doctorates in marketing can also help senior marketing executives and market researchers.

Graduate students enrolled in an online PhD program in marketing may specialize in areas such as consumer psychology, pricing strategy, or company marketing research. Following successful completion of required curriculum, students must pass thorough tests and submit unique research projects or dissertations. To graduate as a doctoral candidate, applicants must successfully defend their dissertations. A PhD might take between four and seven years to complete.

If you're interested in marketing from a research standpoint, obtaining a PhD in marketing may be a wise choice. This degree program is designed for persons with a master's degree and covers topics such as psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

As a PhD student, your objective should be to comprehend the principles behind marketing theory – the reasons why customers behave the way they do, and the persuasive techniques used to convince them to change. Understanding subjects like cognition, culture, social impact, and motivation, as well as how they affect how businesses sell to consumers, is a necessary component of this.

Depending on the institution you pick, this dynamic degree program may contain the following courses:

  • Behavioral Marketing
  • Psychology
  • Quantitative Marketing
  • Industrial Organization
  • Statistics

Potential Career Options

If you're looking to start a career in marketing or advertising, have a look at the marketing opportunities listed below. This is only a sample of the many various positions that competent marketers may be able to fill in a company. The following list will help you identify some traditional and nontraditional options for marketing careers.

  • Marketing Specialist
  • Social Media Manager
  • Search Engine Optimization Specialist
  • Email Marketing Manager
  • Web Content Writer
  • Web Producer
  • Marketing Analyst
  • Advertising Coordinator
  • Advertising Manager
  • Public Relations Manager
  • Brand/ProductManager
  • Media Buyer
  • Chief Marketing Officer
  • Digital Marketing Manager
  • Digital Marketing Director
  • eCommerce Manager
  • Admissions Representative
  • Event/Meeting Planner
  • Fundraiser
  • Marketing Assistant
  • Market Research Analyst
  • Media Planner
  • Public Relations Representative
  • Sales Representative

Marketing Occupations. Bureau of Labor Statistics. Retrieved on March 2, 2022 from:

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